![]() ![]() Irrespective of their type and size, brands are posting what we call firm-generated content on various social media platforms. Facebook, Twitter, Instagram, LinkedIn, YouTube, name them and brands are there. It is, therefore, not surprising that brands have trooped to multiple media platforms. That is one in every five persons you meet out there! Any brand worth its salt must see the opportunity this offers for market growth. In Ghana, records have it that 6.6 million of us use social media. Recent records published by DataReportal show that social media platforms command access to more than half of the world’s population. There is a new mantra for brands! They say that ‘if you are not on social media, you are virtually MIA (missing in action)’. ![]() How to use social media platform features to get your customers talking
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